As the former Vice President of Elder Services for a major health system, CDS President, Dan Gray, developed a “life care at home” program in Tennessee targeted at adult aged 55 and older who wanted the experience of a continuing care retirement community (CCRC) in their own homes.  Today, that program provides support to over 200 adults that allow them to remain in their own homes.

Market Analysis

A marketing analysis is the first step to determine whether a program such as Life Care at Home is feasible for your target market of interest.  CDS can prepare an analysis of the targeted area that will include demographic and socioeconomic information and a review of current products and services offered by your organization that would align with a Life Care at Home program.  The analysis also includes research of similar programs and when available, presentation of utilization, financial and product information

Life Care at Home Consulting Services

After a decision is made to proceed with a Life Care at Home program, CDS works with organizations to provide services during the development, including:

• Product development and pricing,
• Financial projections, budgets, accounting policies and procedures, billing system/software,
• Marketing strategies, collaterals, tracking system, marketing policies and procedures,
• Service provider network policies and procedures,
• Regulatory approvals and compliance (certificate of authority, HIPAA, etc.),
• Legal documents (agreement with members, provider agreements, etc.),
• Consultation on customization of current database management system for care coordination/service utilization, and
• Management reporting and monitoring.